In this episode I sit down with one of the two people who have been instrumental in my career as an e-commerce marketer. Ryan Wood is an excellent, strategic thinker who's superpower is helping brands build a marketing / growth strategy that is well-rounded and tied directly back their business's P&L. We start by learning how to build a growth roadmap. Then we deep dive into SMS as a HUGE opportunity for growth as we head into 2022 & beyond.
Over the past 10+ years, Ryan's spent over $100,000,000+ on performance advertising campaigns. Helping generate hundreds of millions of dollars in revenue for businesses both big and small.
He's also contributed to nearly $1B (yes, billion) in business exits since 2015 in the meal-kit delivery space! If you want to know more about that, DM him on LinkedIn.
Key Takeaways
What inspired me about Ryan was how he's helping e-commerce brands step back to think about growth from a new angle.
What I learned talking with Ryan is why it's better to use Attentive SMS vs. Klaviyo.
This episode is for anyone who isn't currently using SMS marketing to scale their e-commerce brand.
In one word this episode is STRATEGIC.
This podcast episode is worth a listen because most e-commerce businesses don't have a clear, actionable roadmap for growth. Also, SMS has 98% open rates while email has 20% on average and we get deep into why SMS is a must for 2022 & beyond! If you're still not convinced about the SMS HYPE. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email